H 00118199
UNDERSTANDING APPLE CONSUMERS’ EXPECTATIONS IN TERMS OF LIKES AND DISLIKES. USE OF COMMENT ANALYSIS IN A CROSS-CULTURAL STUDY
L
GALMARINI (M V), SYMONEAUX (R), CHOLLET (S), ZAMORA (M C)
AR/UNIV BUENOS AIRES, AR/CONICET, FR/ISA
2013
62
1
P. 27-36
anglais, TABL_>6TABL, graph., biblio.
consommateur, consommation, statistique, qualité gustative, variété
PREFERENCE ALIMENTAIRE, TERMINOLOGIE, VOCABULAIRE
13/05/2016